Our approach to content marketing starts with understanding your audience. Without knowing who we’re trying to reach, it’s impossible to know how to reach them. Once we’ve created personas based on your audience, we focus our attention on picking the right topics based on search volume, buyer intent, difficulty relative to investment, and brand alignment.
Next, we’ll determine how much new content we’d need to create versus what we can accomplish utilizing existing site content. Brands can see success from better curating existing content and determining which content should be: